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Gather Information-
Now with any sales process you want to perform you need to first gather information. It is vital that you take the time to build a solid database of information on potential buyers. This list is important to obtain because you need to have a list for either e-mail, direct mail, or phone campaigns. E-mail campaigns are the cheapest and most efficient.
Why Should I Give My Information To You?-
Understand that there are a great deal of programs out there that love to spam people’s email. It has become ridiculous and often very deceptive. You need to make sure that when you gain an e-mail that you are going to offer content that they truly want. This is good for two reasons
1) They will appreciate your information
2) You will be able to sell more back end products and services.
Most sales campaigns begin with a front end sale or offer. This is what allows for you to get the customer information. You need to ask yourself, “What is it that you have to offer that they would be willing to exchange and trust you with their information?” Their information is important to them and they don’t want to give it to someone that is going to spam them to death. You wouldn’t want it.
What Does My Company Offer?-
You might have to do a little testing to see what it is that they want, but you will find out that the more specific you are with your offer then the more chance you have of getting information. Some of the examples for offers include e-books, newsletters, Ipods, a Wii or maybe a discount on a specific product that you offer. What is probably the best is an e-book because it only has to be done once. An newsletter can require a lot of work that might not be necessary.
A Nano or another nice toy might get a lot of e-mails, but it doesn’t mean that they will buy anything else from you. If your site is a electronic site then it is a good offer, but make sure that whoever is going to go after the product you offer is going to also buy other products you have to offer.
It is important that you have a level of credibility so that they will believe your information is valuable. Discuss with them about your success. You might come out without making money or even losing money, but you might have to sacrifice that for the amount of money you can make on the backend. That is where people get rich on two-part sales offers. You have to remember that if they buy once, then they will likely buy again.
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Filed Under Sales And Marketing |
Tagged With Bad-Cop, Buying-Decisions, Creatures-Of-Habit, Good-Cop, Qualify, sales, sales-techniques, Selling-A-Product, Supply-And-Demand, Testimonials
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