Clear Unique Selling Points Gets Your Customers Coming Back

Most students of business struggle because they can potentially have a great product and provide a lot of value, but they don’t know how to simply show that to their customers so they come back again and again. I think of some of the places I go to eat and I remember their slogans that appeal to me about what they have to offer and their service.

I go back to them because I remember their unique selling point and the image they put in my mind. They have subconsciously sold me for the rest of my life on something good that will bring positive thoughts to my mind. You need to get that perfect mental image in each of your customer that will separate you from your competition.

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Filed Under Sales And Marketing |

Tagged With mental_image, positive_thoughts, slogans, subconsciously, unique_selling_point

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2 Comments »

Comment by Gorilla Trades

2007-11-07 16:19:37

Your post is on target; you could have the coolest, most efficient product ever, but if you can’t convey to your customers why they should buy it and what sets it apart from any other product then you still won’t be successful.

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Comment by "Myspace Codes" or Myspace

2007-11-09 10:04:18

What you said it’s true but then it’s difficult to achieve

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