Risk Reversal
This is one of the hardest things as a business owner and often you need to take advantage of this situation by taking the “pain off of the shoulders” of the client and putting it onto you. If you are an employee that is harder to do than if you are the owner because an owner can make all of the rules. I suggest that you look for ways to improve taking the risk off of your clients. Find out why they say no before or after you sell them and make that issue a non-issue so they only can say yes in the end.
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Filed Under Sales And Marketing |
Tagged With business_owner, business_principles, fear, prospects, risk_reversal, taking_the_risk
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