How you do this is you give them a one time offer that they can’t pass up. If that means right now they get a lifetime guarantee then that is what you do. Often the risk reversal that you give them on your product or service will be so overwhelming if done correctly that they can’t say no. The positive is so great that they don’t feel pressured. Instead they feel like they would be letting themselves down by not doing it. Then the “take action now” marketing will push them over the edge to take action now.
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