We live in a frantic society these days. In Georgia it takes a couple hours just to find a gas station that actually has gas. We also see huge companies like Lehman Brothers going bankrupt in a matter of days after not being able to sell their company to competitors.
Things seem to be getting worse as unemployment increases and the value of the dollar goes down. The Dow Jones is falling faster than Star Jones’ weight. So what hope does an average person like you and I have in not only finding legitimate home business opportunities, but something that can actually be successful?
What We Should Focus On
John Jantsch at DuctTapeMarketing.com has some advice that I think is worth mentioning. He states, “How small business makes money, who they serve, when and where they work has little to do with the Dow Jones Index - a fatally flawed gauge of just 30 companies. Forget the Dow and focus on these numbers instead - lead generated, leads converted, average $ per transaction, average number of transactions per customer - and the turnaround will get underway.”
He goes on to mention that the ADP National Employment Report and the ADP Small Business Report shows that over the last six months, large businesses have hacked away more than 170,000 jobs, while small businesses saw over 200,000 jobs created. In September alone, small businesses added 28,000 jobs.
So how can this be the case? Don’t large businesses control the economy and the direction that we go? Well yes and no
When the economy does well huge companies will impact political decisions with lobbyists, have the capabilities to buy up smaller competing companies, and influence the direction of the industry with solid marketing.
The problem for large companies is that there are always niches that they can’t and won’t reach. This is where small businesses come in to find these niches. They deliver in a way that larger companies can rarely deliver. It is similar to a symbiotic relationship that exists between different animals. For instance, the Remora fish has a fin that actually acts as an organ for suction. The fin attaches to the sides of larger fishes and turtles. First, it helps as a method of transportation, and it gives the Remora an opportunity to eat remnants of food from bigger fishes and turtles.
Your small business can act just like a Remora fish, creating a business symbiotic relationship. Larger companies in your industry will probably get more media attention with more financial success. This means that they are out in the opening to be duplicated and followed.
Next, you can see where they fail and how you can succeed. You can often find this online at discussion forums, public complaint websites, and organizations like the Better Business Bureau. Like the Remora, you can find the food (market) they miss and go after it. This can be your unique selling point for your business opportunity from home, that can lead to a consistent income. You might find a way to create similar products at a cheaper price or offer faster, friendlier customer service.
Companies have undercut their larger competition time and time again by offering cheaper prices to a different market that couldn’t purchase the product before. Milton Hershey did this with chocolate, Henry Ford did this with the Model T, and Bill Gates did this with the PC.
With more money, companies have a tendency to get fat and greedy. They will buy more real estate, invest in more opportunities, and hire more employees. They become bigger targets for lawsuits, financial blunders, and other legal damages. They constantly have to cleanse their systems like nature burning away old, weak trees in a forest.
With enough market size, your business will be successful. You just have to find out what their customers and prospects lack.
Small companies are the subtle foundation of the United States economy. They provide job opportunities, they are the laboratory for big ideas, and the school for many of our future leaders.
The true risk of your financial future is if you don’t take your destiny into your own hands.
This is as much your blog as it is mine and now the blog is yours.
Let me ask you what is your single most important question about business opportunities from home?
What brought you to Write To Right?
What would you want to see more of on this site about business opportunities from home that would excite you, but you can’t find?
This is your chance to make this site better one comment at a time. Feel comfortable to express your inner feelings and don’t hold anything back!
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Tagged With adp national employment report, business symbiotic relationship, duct tape marketing, finding legitimate home business opportunities, friendlier customer service, how small business make money, john jantsch, large businesses, Lehman Brothers, more financial success, similar products at cheaper price
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